Shirt World
Branding Your T-shirt Business
Creating a brand identity is one of the most important aspects of building a successful clothing line. Your brand identity is how your customers are able to identify your business, and is achieved by any images, lingo, philosophy or other details about your clothing line. It's what makes your business unique, and in a world of billions of other t-shirt businesses, it's crucial that you have a great brand.
Building Your Brand
It starts with your overall philosophy. What is your brand all about? What does your brand represent? Then think about your brand as its own entity, separate from yourself and your business partners. How does your brand talk? How does it act? Who would it hang out with on a Saturday night? Most likely your brand will be alot like yourself, and that's the way it should be. It would be pretty hard to try and create a brand you don't truly believe in. If you're a computer nerd you definitely shouldn't try to create a punk rock brand. Well, unless you enjoy jamming to punk rock too, and in that case, a punk rock-tech geek brand would be quite interesting.
Tips
-Own your brand, don't let customers own it. Pay attention to what your customers want but don't let them get in the way of what YOU want your brand to be. Maintain control of what you want your brand to mean.
-Just as mentioned before, your brand should be something you truely believe in. If you don't believe in your brand, how do you expect anyone else to?
-Make sure your brand is clearly communicated. Every thing about your brand should communicate your philosophy.
-It's important that your business partners also understand and believe in your brand. Build the brand as a team.
-It is said that it takes up to 12 times of a person seeing, hearing, or reading of your brand for it to really make an impression. Find as many ways as you can to make your brand visible to potential customers.
-Have a strong, well defined logo that symbolizes your brand. Also have an overall complimentary design for everything about your clothing line.
-Keep employees involved by regularly taking the time to discuss your brand and how your business is doing.
Remember that your brand represents the whole customer experience, not just your signage or stationery, and cannot be changed overnight.
-Regularly review your customers' experiences of your business. This will provide an early indication of any elements of your brand that are underperforming.
-Take immediate action to correct this underperforming element. It might save a lot of money and maybe even help you decide if you need to rebrand your whole business.
-Keep a blog on your website. Updating your blog often with your everyday adventures lets customers know the lifestyle your brand represents.
Keep the brand alive! With these tips you should be on your way to developing a lovable brand that'll skyrocket your business.
About the Author
T-Shirt Magazine is the premier source for everything surrounding
the t-shirt culture. Published weekly as a free online magazine, T- Shirt Magazine is also a web community of t-shirt fans and collectors as well as designers and entrepreneurs.
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The Good Old Comfortable T-shirt
The common, comfortable and useful T-shirt is almost 100 years old. It was born as an undergarment during the World War I, but since then people discovered its qualities as an adaptable piece of clothing and the means to transmit a bit of their personality through statements and pictures imprinted on it. A revolution has taken place ever since the Internet has made available its use for personal design.
T-shirts make some of the most often used pieces of clothing by people from different levels of society, regardless of the social class, sex or age. The comfortable and light garment has known unanimously favorable appreciation for its absorbing cotton structure that is ideal for contact with the skin both in hot and cold seasons. Recently also a method for exposing commercial or personal statements, they make, without doubt, regular items of clothing found in any wardrobe.
The invention of the T-shirt is still a matter of argument. The dispute is between USA and Great Britain. They both claim the merit of inventing this popular piece of clothing. The first mention of the existence of this article traces it back somewhere around the beginning of the 20th century, more precisely around the time interval covered by World War I. The soldiers fighting in the war initially wore it as underwear, but after the end of World War II civilians started wearing it without the covering shirt.
Since then, the modern man appreciating the value of this light, comfortable garment started wearing it on a regular, even daily, basis. T-shirts have also become a uniform for several types of sports and a medium for self-expression and advertising, once message printing on textile fabric was available. The T-shirt industry turned into an industry very much exploited for its incredible profit.
The T-shirt has gone through all the fashion trends along with those who wore it. The ringer T-shirt was fashionable in the 60’s, the black concert T-shirts in the 70’s and today , since the year 2000 more exactly, the new trend is "personal branding" which is the action of personally designing your own using the services of the many specialized Internet designers.
The decoration of the T-shirt, which is so popular today, is attainable through several methods such as screen-printing, airbrush, appliqué, embroidery, impressing or embossing, heat transfers, or Dye Sublimation transfers – one more efficient than the other. The spectacular thermo-chromatic dye made a fashion sensation in the ’80s. The first to put a word message on the tee shirt were Coca Cola and Mickey Mouse in the ’70s, but by the end of the ’80s and the beginning of the ’90s, it was common to advertise your company on such items of clothing.
In the late ’90s and after the year of 2000, humorous and ironic slogans on T-shirts became a common practice. Political slogans and messages for presidential election campaigns knew an increase in popularity when imprinted on these pieces of clothing. Some people may appreciate certain statements as offensive, shocking or pornographic. Nevertheless, statements on T-shirts make a trend largely exploited by many different organizations.
Therefore, here we have it: almost 100 years of T-shirt history. Always accompanying humankind both through the two World Wars and through all fashion stepwise evolution, the good old tee shirt has proven to be both a useful and a fashionable piece of clothing. Aside from that, this popular shirt is also a foundation for a flourishing industry and a great means for marketing. It is not missing from anyone’s wardrobe, so why should it miss from yours? At least just for the fun, browse through what we offer you, here, on our website. You will be able to create your own model and enjoy the funny statements listed there.
About the Author
Take a part in the history of T-shirts. Browse our website to choose a t-shirt from the large collections of such cool, crazy or funny items.